Develop and implement comprehensive digital marketing strategies to achieve business objectives, with a focus on e-commerce, social media engagements, SEO, and online sales.
Manage and optimize digital campaigns across various platforms to drive traffic, engagement, and conversions.
Collaborate with the sales team to align digital marketing efforts with sales goals and initiatives.
Monitor and analyze performance metrics (ROI, KPIs) to track the effectiveness of digital marketing campaigns and recommend improvements.
Oversee the company’s presence on social media platforms, ensuring content is engaging, relevant, and aligned with brand identity.
Stay updated with industry trends and best practices in digital marketing, e-commerce, social media, SEO, and online sales.
Requirements :
Proven experience as a Marketing Manager or similar role, with a focus on digital marketing, e-commerce, social media engagements, SEO, and online sales.
Solid understanding of digital marketing strategies and channels, including SEO, SEM, PPC, email marketing, and social media.
Experience in managing e-commerce platforms and driving online sales through digital channels. Strong analytical skills and ability to interpret data to make informed decisions and optimizations.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field; MBA is a plus.
Proficiency in digital marketing tools and platforms (Google Analytics, SEO tools, social media management tools, etc.).
