Commercial Manager

Our client is a leader in the footwear retail industry, offering a unique selection of high-quality shoes through its extensive online and offline sales channels. Renowned for blending style with comfort, is committed to providing exceptional customer service and a seamless shopping experience, whether in-store or online. You will be instrumental in optimising both our brick-and-mortar stores and e-commerce platform. Your role will involve crafting strategies to enhance customer engagement, driving sales growth, and ensuring a cohesive brand experience across all sales channels.

Key Responsibilities:

• Develop and execute innovative sales strategies to enhance performance across both online and offline channels.
• Analyse channel-specific data to understand customer behaviour and preferences, adjusting strategies to maximise sales and customer satisfaction.
• Oversee the day-to-day operations of both the physical stores and the e-commerce platform, ensuring operational excellence and a consistent brand experience. Monitor sales figures, manage inventory levels, and forecast future sales to ensure product availability and optimal stock levels.
• Lead, motivate, and support the sales and operational teams across all channels, fostering a culture of collaboration and high performance.
• Conduct regular training sessions to ensure team members are proficient in product knowledge and sales techniques for both in-store and online interactions.
• Collaborate with the marketing team to create cohesive and effective marketing campaigns that align with sales strategies and promote brand visibility.
• Engage with customers across multiple channels, gathering feedback and insights to enhance the customer experience and build brand loyalty.
• Enhance the online shopping experience through website optimization, effective online merchandising, and user-friendly navigation.
• Implement digital marketing strategies, including SEO, email marketing, and social media, to drive online traffic and conversions.